About Me
Jiovany Sanchez, professionally known as YOKIPROMO, is a 14-year-old music entrepreneur, promoter, writer, manager, and media creator from Big Spring, Texas. He began working in the music industry at just 12 years old, turning a passion for helping independent artists into a growing network of brands, media platforms, management, and industry relationships.
Jiovany is the founder of YOKIPROMO, an independent music promotion and media platform built around artist promotion, media coverage, branding, content, and artist development. What began as a personal project has grown into a team and a network of artists stretching across the United States. Although YOKIPROMO has deep roots in the West Texas music scene, Jiovany works with artists from across the country, helping independent musicians gain exposure and connect with new audiences.
YOKIPROMO has also developed into a team operation. Miller Carter works with the company as a writer, contributing articles, artist stories, and editorial coverage, while Havana Rae serves as the company’s graphic designer, developing promotional artwork, visual content, and creative material for artists and projects.
Jiovany is also the founder of Guitar Media Group, an independent artist management company. Guitar Media Group currently manages Baize Bowers and Keith Fields, working with the artists on promotion, branding, media, career development, opportunities, and building their overall presence in the music industry.
Alongside his management and promotional work, Jiovany has established himself as a music writer. He currently works with WTX Revival, where he writes articles and contributes coverage focused on rising artists, new releases, and the West Texas music community. Through his writing, he works to introduce audiences to artists who are building their careers independently and help tell the stories behind the music.
Jiovany is also currently working with Southtown HQ, contributing to the development of Yonder Network, an editorial-focused brand being built around articles, music journalism, artist stories, and original editorial content. His work with Southtown expands his role from simply promoting artists into the areas of journalism, editorial development, and music storytelling.
His relationship with Southtown also extends into projects involving Third Coast Records, giving Jiovany experience working around artist releases, music distribution, and the broader business side of independent music.
Jiovany is also the founder of WTX Distribution, an independent distribution brand that works with Foundation Media to help artists get their music delivered to digital platforms while providing additional support around their releases and careers.
Outside of his music-focused companies, Jiovany has also worked with Double B Hat Co., connecting his work in music with the Western lifestyle and culture that heavily influences the artists and communities he works with.
Over the past two years, Jiovany has built relationships with artists, managers, writers, designers, media outlets, record companies, distributors, and businesses across the United States. His work isn’t limited to one genre or one market; while country, Red Dirt, Americana, and West Texas music remain important parts of his identity, his goal is to work with independent artists wherever they are.
At only 14 years old, Jiovany has already built a career around artist management, music promotion, journalism, media, distribution, branding, content creation, and artist development. From starting in his hometown of Big Spring, Texas, he continues to build platforms and relationships designed to give independent artists more opportunities and a bigger voice.
